• Everything you need to understand and apply our brand identity—strategy, voice, color, typography, logo usage, motion, and more. Each section links directly to the relevant guidance.

    Linked Sections:

    • 1.0 Strategy: [Purpose & Mission], [Values], [Brand on a Page]

    • 2.0 Tone of Voice: [Proposition], [Characteristics], [Examples]

    • 4.0 Logo: [Color], [Safe Space], [Usage], [Examples]

    • 5.0 Colors: [Primary & Secondary Palettes], [Accessibility], [Usage]

    • 6.0 Typography: [Hierarchy], [Default Font], [Implementation]

    • 7.0 Art Direction: [People], [Location], [Defense], [Examples]

    • 8.0 Iconography: [Expressive Icons], [Functional Icons], [Marketecture]

    • 9.0 Grids & Layout: [Building Grids], [Type], [Examples]

    • 10.0 Infographics: [Diagrams], [Charts & Graphs], [Takeaways]

    • 11.0 Motion: [Animations], [Transitions], [Textures], [Composition]

    • 12.0 Brand in Action: [Apparel], [Exhibitions], [Advertising], [Digital], [Comms]

  • Description Technical specs and digital components that support a scalable, consistent front-end experience. Ideal for dev and product teams.

    đź”— [Access Design System in Figma]

    đź”— [Design Tokens Coming Soon]text goes here

  • Access approved brand files for use in presentations, virtual events, social profiles, and beyond. Everything is formatted and packaged for easy use, including our complete Brand Guidelines PDF.

    Available Downloads:

    • Logo Pack (ZIP)

      Includes full-color, mono, reversed, vertical, and horizontal lockups in PNG, SVG, and EPS formats.

      [Download Logo Pack]

    • Zoom Backgrounds

      Branded backgrounds for virtual meetings (static + motion options).

      [Download Zoom Backgrounds]

    • Fonts

      Includes licensed brand fonts for approved use in presentations and marketing.

      [Download Font Package]

    • Social Media Profile Graphics

      Pre-sized graphics for LinkedIn, X (Twitter), and YouTube banners and profile images. [Download Social Media Kit]

    • Presentation Templates

      Branded PowerPoint and Google Slides templates (includes title slides, content layouts, and image placeholders).

      [Download .PPTX Template]

    • Brand Guidelines PDF

      Complete visual and strategic guidelines for applying the brand.

      [Download PDF]

    • Asset Library (Coming Soon)

      A centralized folder with all brand materials, updated regularly.

      [Access Full Library]

  • Answers to the most common brand questions—from when to use a stacked logo to how to request a new visual.

    [Brand FAQs]

    [Submit a Brand Support Request]

BRAND

Find everything you need to express our brand with clarity and consistency—from strategic foundations and voice guidelines to logos, design assets, and templates. Whether you’re building a deck, launching a campaign, or telling our story, this is your starting point.

FAQs

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.